A personal experience shaped what became my final major project as
I decided that there wasn’t enough awareness around the problem of
identity theft. When researching I realised that there were very few
identity campaigns and they were all lacking in notability.
When trying to think of a more appropriate and unusual approach to
this campaign I decided that an incorporating an interactive element,
either with the viewer or its setting, would make the information more
memorable.
By using the bottom half of a persons face within the design of a piece
of direct mail, a press advertisement and on public rest room mirrors,
the viewer may interact with the campaign and manipulate their own
identity.
No comments:
Post a Comment